Columbus, Your Calendar Just Got Fuller: September 15

Columbus, Your Calendar Just Got Fuller: September 15 – 27

Trivia Question❓

Which fast-food chain’s business model famously relies more on real estate than burger sales?
Hint: Think golden arches.

Answer at the bottom of the newsletter

Building Stronger Businesses: Lessons in Resilience, Relationships, and Knowing Your Value

Small Business Consultant, Trainer, and Professional Speaker with deep skill in Market and Promotions. Over 20 years in IT including Helpdesk, banking card service, sales, and network support. More than 5 years running his own business in social media marketing and event promotion. He carries a track record of leading teams, delivering customer solutions, and guiding entrepreneurs toward growth.

Tyrone Martin — Small Business Consultant & Speaker

Standing Tall as the Little Guy

A crowded boardroom filled with executives in suits often tilts the atmosphere. They arrive with teams, polished presentations, and big budgets. You arrive alone after stepping out of a used Nissan. Heads turn, but confidence plants your feet. You stand tall and claim your seat.

Value speaks louder than flash. Knowledge wins the contract. Columbus entrepreneurs face these moments every day. The choice: shrink or rise.

Collaboration Builds Growth

In Columbus six minority-owned papers once fought over scraps of ad dollars while larger outlets claimed the majority. Instead of chasing the same small pool, Tyrone bundled their circulations and pitched advertisers as one unified force. That bold move brought in contracts that none of the papers could secure alone.

“Do not fight over scraps. Grow the pie.”

Takeaway: Collaboration multiplies opportunity. Partnerships often create markets that competition alone cannot reach.

Relationships Unlock Doors

Tyrone built bridges long before he needed to cross them. Many contracts arrived years after the first handshake. He gave without keeping score, introduced partners without asking for favors, and trusted that return would come when the time ripened.

Takeaway: Relationships breathe through reciprocity. Ask, what can I offer? before asking, what can I gain?

Wearing Hats, Learning Each One

Entrepreneurs juggle IT, marketing, customer service, and finance. Tyrone wore them all. Only after mastering each role did he begin handing them off, one by one. When you delegate too soon you stumble. When you delegate with knowledge you build.

“Do not expect one hire to carry nine hats. Give them one and keep moving forward.”

Takeaway: Learn before you delegate. Each role you master equips you to lead with clarity.

Resilience in the Fire

When sound equipment failed minutes before recording, Tyrone resisted frustration. He opened his laptop, searched tutorials, pressed buttons until the board hummed. The podcast launched that night because he refused to quit.

Takeaway: Resilience fuels survival. Quitters walk away. Builders learn until the system works.

Value Protects Longevity

Early bids fell below cost. Excitement blinded Tyrone to sustainability. Experience sharpened his approach. He now shows value once at a discount, then sets his true price. Clients return when they feel the difference.

Takeaway: Never undersell your worth. Pilot rates introduce your skill, but your full rate sustains your business.

Courage to Innovate

Records gave way to cassettes, then CDs, then streaming. Businesses that clung to the past faded. Innovators adapted and survived. Tyrone urges Columbus entrepreneurs to embrace new tools—digital marketing, online systems, AI—before the old way collapses.

Takeaway: Innovation drives survival. Prepare today for the market tomorrow.

Why Columbus MattersCourage to Innovate

Born and raised in Columbus, Tyrone watched the city expand. Through Accelerate Columbus, he now equips entrepreneurs with working business plans they can use immediately. Graduates leave with strategies, confidence, and a roadmap for sustainability.

Takeaway: Columbus provides fertile ground. With preparation, partnerships, and persistence, small business owners can thrive here.

Final Word: Call to Action

Takeaway: Columbus provides fertile ground. With preparation, partnerships, and persistence, small business owners can thrive here.

September 18-21

Cartoon Crossroads Columbus